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And somewhere in this […] " In the past few years, a new methodology for launching companies, ed “the lean start-up,” has begun to replace the old regimen.

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This strategy greatly reduces the chances that start-ups will spend a lot of time and money launching products that no one actually will pay for.

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Why the Lean Start-Up Changes Everything

They test, revise, and discard hypotheses, continually gathering customer feedback and rapidly iterating on and reengineering their products.

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Lean start-ups, in contrast, begin by searching for a business model.


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